Welcome to the third dimension
Review of HAPTICA® live ’18
See how Coca Cola bottles light up. Bite into crunchy organic apples. Enjoy smoothies in CI colours. Convey political messages in the washroom. Feel jerseys made of ocean waste. Listen to how the Deutsche Bank is realigning itself. Salute the winners with a champagne toast. Plus a wide range of product novelties – from charging cables to lamas, from bamboo mugs through to Brixies construction kits to touch and try out. The sixth edition of HAPTICA® live on March 21, at the WCCB in Bonn, once again did justice to its subtitle “The Experience of Haptic Advertising” and succeeded in impressing everyone with its diversity in haptic advertising ideas.
193 exhibitors (2017: 174 exhibitors, 2016: 142 exhibitors) presented their product highlights, including many well-known retail brands, the industry’s most important global players, recognised specialists and numerous young niche players with fresh ideas. As such, the visitors – marketing decision-makers, creative minds and the buyers from promoting companies, advertising agency employees and marketing service providers as well as promotional products distributors – were given an all-round insight into the industry’s latest trends, a free run-down of the novelties and a large pool of ideas for sourcing project-related products.
9.00 a.m. to 5.30 p.m.
// Approx. 180 exhibitors will present the entire spectrum of haptic advertising.
BEST PRACTICE SPECIAL EXHIBITION
// Haptic advertising will be vividly demonstrated in case studies among others by Arrive Alive, Benediktiner Weissbier, Goldeimer, Jack Wolfskin and others.
KEY THEME: SUSTAINABILITY
// Special area dedicated to haptic advertising products and processes, among others focusing on the careful handling of resources, ecological and social commitment, organic or vegan raw materials, certificates and quality seals.
// All 42 award-winning products from give-aways to brand articles, through to Campaigns provide inspiration.
10.00 a.m. to 3.00 p.m.
LECTURE PROGRAMME (in German Language)
// Marketing specialists among others from Deutsche Bank, EPEA (the Environmental Protection & Encouragement Agency), Unicum, the Zurich insurance company report on their practical experiences.
“Useless promotional protects?” The cradle to cradle principle as a useful alternative in the haptic advertising sector
Prof. Dr. Michael Braungart, CEO of the Environmental Protection & Encouragement Agency (EPEA)
Crazy schnapps ideas from Berlin: How to revive a forgotten brand and haptically recharge it high-proof
Tom Inden-Lohmar, managing shareholder, Mampe Spirituosen GmbH
#PositiveContribution: Deutsche Bank recharges its brand with haptic aids
Christian Rummel, Deputy Global Head of Brand Communications & Corporate Citizenship, Deutsche Bank AG
Cleverly knit: A blue bobble hat becomes the key visual for insurance protection
Johannes van Hamme, Marketing Expert Local Marketing, Zurich Group, Germany
Demonstrate affiliation: In the fight for students, universities are relying on hoodies, bags, caps & co.
Björn Schumbrutzki, CEO, Unicum Merchandising GmbH
THE AWARD CEREMONY OF THE PROMOTIONAL GIFT AWARD 2018
// The award winners collect their awards, followed by a champagne reception.
- WA Media GmbH/ F, F2
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How to get there?
For your GPS please use „Welckerstrasse 22“ as destination address of the parking lot.
FROM THE NORTH //
Take the A3 in the direction of Frankfurt to Heumar junction, take the A59 to Bonn-Ost junction, exit at Rheinaue
FROM THE SOUTH //
Take the A3 in the direction of Cologne to Bonn/Siegburg junction, take the A560 to Sankt Augustin-West junction, take the A59 to Bonn-Ost junction, exit at Rheinaue
FROM THE EAST //
Take the A4 in the direction of Cologne to Köln-Ost junction, take the A3 towards Frankfurt to Heumar junction,take the A59 to Bonn-Ost junction, exit at Rheinaue
FROM THE WEST //
Take the A61 in the direction of Koblenz to Meckenheim junction, take the A565 towards Bonn, exit at Poppelsdorf
FROM THE RHEINAUE EXIT:
Turn right onto Petra-Kelly-Allee, straight on at the traffic lights onto the Franz-Josef- Strauß-Allee. After the bend to the left, turn right and carry on along the street, turn right at the roundabout onto Friedrich-Ebert-Allee (B9). Turn right at the second set of traffic lights into Welckerstraße, turn left into Karl- Carstens-Straße at the T-junction.
FROM THE POPPELSDORF EXIT:
Turn onto the B9 towards Reuterstraße, carry straight on across the Reuterbrücke bridge. After the bridge get into the left lane heading for the Willy-Brandt-Allee (follow the signs World Conference Center Bonn/Vereinte Nationen). Keep right and turn left into Welckerstraße at the next set of traffic lights.
Turn left into Karl-Carstens-Straße at the T-junction.
The parking lot is located on the left and has capacity for 960 cars.
// TRAM / UNDERGROUND
From Bonn central train station take tram/underground numbers 63/16 or 66 heading in the direction of Königswinter/Bad Honnef or Bad Godesberg. Get off at Heussallee/Museumsmeile, then follow the signs to the Bundeshaus/World Conference Center Bonn. The main entrance of the World Conference Center Bonn is located on the right 100 metres further down the street.
From Bonn UN-Campus station walk up Genscherallee and Heussallee and follow the signs to the Bundeshaus/World Conference Center Bonn.
From Bonn central train station (Bus stop C4) take either bus number 610 or 611 heading in the direction of Pappelweg, get off at Deutsche Welle, then follow the Heussallee to the Square of the United Nations (Platz der Vereinten Nationen) and then turn left.
From Bonn central train station/city centre approx. 10 minutes/approx. EUR 9.50 From ICE train station Bonn/Siegburg approx. 20 minutes/approx. EUR 32 From Cologne/Bonn Airport approx. 25 minutes/approx. EUR 45
World Conference Center Bonn
Platz der Vereinten Nationen 2
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Please find the following material for download:
(pictures in high resolution)
Picture credits for publication: ©WA Media GmbH 2018
Press releases regarding the Promotional Gift Award: click here