Products and Ideas // Campaigns and Concepts
I attended the HAPTICA® live this year with a few very concrete projects in mind and was able to establish some interesting contacts very fast. The exhibitors were all relaxed and friendly, the discussions very informative. We gained many good ideas of how one can convey messages subtly using haptic advertising. We were also very glad to see that the theme sustainability played such a major role – both at the exhibitors’ stands and in the special zone.
This is my second visit to the HAPTICA® live and I am particularly interested in creative, haptic solutions in the dialogue marketing area. The event is a super opportunity to come into contact with manufacturers and expand one’s personal network. I have met several new interesting service providers today that haven’t been among our portfolio so far. From the discussions we held I am pretty sure that we will be able to jointly put one or two of the ideas suggested into practice in the near future.
Our visit definitely provided us with some important impulses and we are taking a lot of ideas home with us that we can propose to our customers. The further developments in the technology sector, but also the new customising techniques that we saw here today particularly impressed us. We found it a good solution and very helpful that the suppliers of sustainable promotional items or products presented their line-ups in a special zone.
Of course, it will take around two or three weeks until we really know how successful our participation in the HAPTICA® live was. But we have drawn a positive conclusion after our first participation here at the show and are very satisfied. It was very busy at the stand – 80 to 90 leads – we were rushed off our feet. The visitors here were very interested in our products and we held some really good discussions.
This is the second time we have exhibited here and we have been very pleased with how the day’s gone – the long trip from Poland has been worth our while. Due to its manageable size the HAPTICA® live offers the visitors and exhibitors the opportunity and also the time to hold extensive discussions. That isn’t always the case at big shows. The quality of the visitors is very high here and we have made some good new contacts, but were also able to strengthen existing relationships too.
We exhibited at the HAPTICA® live for the fifth time this year and the show was very good as always. The price/performance ratio is what convinces us as well as the concept of the show and we welcome the fact that both distributors and industry customers are allowed to attend. We had plenty to do all day and have held good discussions.
9.00 a.m. to 5.30 p.m.
// Approx. 190 exhibitors will present the entire spectrum of haptic advertising.
BEST PRACTICE EXHIBITION
// Haptic advertising is conducted in around 20 international case studies.
// All award-winning products from give-aways to brand articles, through to Campaigns provide inspiration.
10.30 a.m. to 3.00 p.m.
LECTURE PROGRAMME (in German Language)
// Marketing specialists from companies in various industries report on their work with haptic advertising.
THE AWARD CEREMONY OF THE PROMOTIONAL GIFT AWARD 2019
// The award winners collect their awards, followed by a champagne reception.
HAPPY HOUR AT THE BOOTH OF WA MEDIA
// Join us for a delicious Kölsch at the booth of WA Media (F, F2)
SPEAKERS OF HAPTICA® live’19
Melanie Sarabi-Darian, born in 1987, has in her capacity as a state registered business economist been working for the EDG Management Office since 2008, where she was initially responsible for internal communications. In 2018, she moved to the Marketing/Sales Department of the EDG corporate network, where she is responsible for the development and progression of the “100% EDG” campaign as well as for the selection and procurement of sustainable high-quality promotional products.
Sandra Dräger, born in 1980, is a graduate Marketing Communications Business Economist (VWA). She has been working for the Marketing/Sales Department of the EDG corporate network since 2005, where she was co-responsible for the development and concept of the “100% EDG” campaign as well as for all B2B and B2C marketing measures. In 2018 she moved to the Operational Health Management Department, where her tasks include developing the concept, its implementation and project coordination.
Frank Büch, born in 1957, took a degree at the Berlin Technical College for Business and has been an executive working in the sales and marketing division of BVG (Berlin public transport company) for many years. In 2015, he was appointed Director of the Marketing Department and has been responsible for the #weilwirdichlieben (because we love you) campaign ever since . With a headcount of 14.400 employees, around 3,000 vehicles and 450,000 subscribers, the Berliner Verkehrsbetriebe (BVG) is Germany’s largest communal local public transport company.
Judith Dobner, born in 1976, has been working in the field of brand management for 20 years – for both agencies and companies. The marketing communications expert studied Linguistics and German and has been employed by the Counterpart Group for 16 years, where she is responsible for all of the agency’s major key accounts at strategic and management level.
Arne Hilbert, born in 1974, took a degree in Sports Science and Economics in Cologne, before supervising the maxCologne in his capacity as Project Manager at Hochtief Projektentwicklung Rhein Ruhr. He later took over the management of the Product Development Department at the subsidiary in Düsseldorf. Among others, he developed the KÖ 59 real estate project in Düsseldorf for Ebertz and Partner. Today, Hilbert is CEO of Art-Invest Real Estate.
Michael Geiseler, born in 1970, studied Economics majoring in Marketing and Trade Marketing in Basel and after holding positions at Lekkerland and Markant joined Fisherman’s Friend in 1998, where he is Country Manager for the DACH region. Furthermore, since 2005 he has been part of the management team of the Bonn-based joint venture, CFP Brands, on behalf of Fisherman’s Friend and is one of the founders of the Fisherman´s Friend StrongmanRun. Since 2010 he has also been responsible for the worldwide production of advertising materials and promotional products.
Jens Bräunig, born in 1976, studied Economics at Bayreuth University and has been an executive in the sales and marketing area of the football industry for many years. After holding positions at Lagadère and FC Kaiserslautern, he is presently responsible for ticketing, merchandising and football shoes at VfB Stuttgart.
Dr. Ulrich Hofmann, born in 1965, after completing an apprenticeship as a textile merchant, took a degree in Economics at Hamburg University, majoring in Development Politics. After founding two start-ups, all by phone + net in 1997 and officeXL in 1999 and selling them again in 2000 and 2001, Hofmann founded Brands Fashion GmbH together with two partners in 2002. Today, the textile company is Europe’s market leader for sustainable work clothes and employs over 160 people at three locations.
For your GPS please use „Welckerstrasse 22“ as destination address of the parking lot.
FROM THE NORTH //
Take the A3 in the direction of Frankfurt to Heumar junction, take the A59 to Bonn-Ost junction, exit at Rheinaue
FROM THE SOUTH //
Take the A3 in the direction of Cologne to Bonn/Siegburg junction, take the A560 to Sankt Augustin-West junction, take the A59 to Bonn-Ost junction, exit at Rheinaue
FROM THE EAST //
Take the A4 in the direction of Cologne to Köln-Ost junction, take the A3 towards Frankfurt to Heumar junction,take the A59 to Bonn-Ost junction, exit at Rheinaue
FROM THE WEST //
Take the A61 in the direction of Koblenz to Meckenheim junction, take the A565 towards Bonn, exit at Poppelsdorf
FROM THE RHEINAUE EXIT:
Turn right onto Petra-Kelly-Allee, straight on at the traffic lights onto the Franz-Josef- Strauß-Allee. After the bend to the left, turn right and carry on along the street, turn right at the roundabout onto Friedrich-Ebert-Allee (B9). Turn right at the second set of traffic lights into Welckerstraße, turn left into Karl- Carstens-Straße at the T-junction.
FROM THE POPPELSDORF EXIT:
Turn onto the B9 towards Reuterstraße, carry straight on across the Reuterbrücke bridge. After the bridge get into the left lane heading for the Willy-Brandt-Allee (follow the signs World Conference Center Bonn/Vereinte Nationen). Keep right and turn left into Welckerstraße at the next set of traffic lights.
Turn left into Karl-Carstens-Straße at the T-junction.
The parking lot is located on the left and has capacity for 960 cars.
// TRAM / UNDERGROUND
From Bonn central train station take tram/underground numbers 63/16 or 66 heading in the direction of Königswinter/Bad Honnef or Bad Godesberg. Get off at Heussallee/Museumsmeile, then follow the signs to the Bundeshaus/World Conference Center Bonn. The main entrance of the World Conference Center Bonn is located on the right 100 metres further down the street.
From Bonn UN-Campus station walk up Genscherallee and Heussallee and follow the signs to the Bundeshaus/World Conference Center Bonn.
From Bonn central train station (Bus stop C4) take either bus number 610 or 611 heading in the direction of Pappelweg, get off at Deutsche Welle, then follow the Heussallee to the Square of the United Nations (Platz der Vereinten Nationen) and then turn left.
From Bonn central train station/city centre approx. 10 minutes/approx. EUR 9.50 From ICE train station Bonn/Siegburg approx. 20 minutes/approx. EUR 32 From Cologne/Bonn Airport approx. 25 minutes/approx. EUR 45
World Conference Center Bonn
Platz der Vereinten Nationen 2
Welcome to our Press Centre
Please find the following material for download:
Press photos as Zip Archive : Download
(pictures in high resolution)
Picture credits for publication: ©WA Media GmbH