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Products and Ideas // Campaigns and Concepts


At the HAPTICA® live everything revolves around the theme of haptic advertising for one whole day. Exhibitors present their product portfolios, lectures, best practice examples and the award winners of the Promotional Gift Award deliver inspiration for one’s own marketing practice.


Haptic advertising is not only an extremely efficient marketing tool, but also a truly popular one. That combined with its high recall values turn it into the essential element of every campaign – you can find corresponding products and ideas at the HAPTICA® live.


Marketeers, buyers, advertising agencies and distributors can inform themselves about the novelties and trends on the haptic advertising scene at the HAPTICA® live. Admission is free of charge – all you have to do is pre-register via this website.

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I attended the HAPTICA® live this year with a few very concrete projects in mind and was able to establish some interesting contacts very fast. The exhibitors were all relaxed and friendly, the discussions very informative. We gained many good ideas of how one can convey messages subtly using haptic advertising. We were also very glad to see that the theme sustainability played such a major role – both at the exhibitors’ stands and in the special zone.

Susanne Heiligensetzer, Deutsche Telekom
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This is my second visit to the HAPTICA® live and I am particularly interested in creative, haptic solutions in the dialogue marketing area. The event is a super opportunity to come into contact with manufacturers and expand one’s personal network. I have met several new interesting service providers today that haven’t been among our portfolio so far. From the discussions we held I am pretty sure that we will be able to jointly put one or two of the ideas suggested into practice in the near future.

Philipp Schäfer, Esprit Europe
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Our visit definitely provided us with some important impulses and we are taking a lot of ideas home with us that we can propose to our customers. The further developments in the technology sector, but also the new customising techniques that we saw here today particularly impressed us. We found it a good solution and very helpful that the suppliers of sustainable promotional items or products presented their line-ups in a special zone.

Friederike Frieling and Hannah Marx, Serviceplan
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Of course, it will take around two or three weeks until we really know how successful our participation in the HAPTICA® live was. But we have drawn a positive conclusion after our first participation here at the show and are very satisfied. It was very busy at the stand – 80 to 90 leads – we were rushed off our feet. The visitors here were very interested in our products and we held some really good discussions.

Richard Aangeenbrug, Bambook
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This is the second time we have exhibited here and we have been very pleased with how the day’s gone – the long trip from Poland has been worth our while. Due to its manageable size the HAPTICA® live offers the visitors and exhibitors the opportunity and also the time to hold extensive discussions. That isn’t always the case at big shows. The quality of the visitors is very high here and we have made some good new contacts, but were also able to strengthen existing relationships too.

Marcin Pawłowski, badge4u
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We exhibited at the HAPTICA® live for the fifth time this year and the show was very good as always. The price/performance ratio is what convinces us as well as the concept of the show and we welcome the fact that both distributors and industry customers are allowed to attend. We had plenty to do all day and have held good discussions.

Markus Freisberg, Rastal
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8.30 a.m. to 3.30 p.m.


// Exhibitors from all product areas will present the entire spectrum of haptic advertising.



// Haptic advertising is conducted in around 20 international case studies.



// All award-winning products from give-aways to brand articles, through to Campaigns provide inspiration.


10.30 a.m. to 3.00 p.m.

LECTURE PROGRAMME (in German Language)

// Marketing specialists from companies in various industries report on their work with haptic advertising.

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Frank Büch, born in 1957, studied Business Administration at the Berlin School of Economics and has been employed at executive level in the Sales & Marketing Department of the Berlin-based transport company, Berliner Verkehrsbetrieben (BVG) for many years. In the year 2015, he was appointed Director of the Marketing Department and has thus been responsible for the #weilwirdichlieben campaign ever since.


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Malte Boecker, born in 1970, is Director of the Beethoven House in Bonn as well as Chairman of the Supervisory Board of BTHVN2020 – Beethoven Jubiläums gGmbH, which is responsible for the coordination and marketing of the 2020 Beethoven anniversary on behalf of the Federal Government, North Rhein-Westphalia, the Rhine-Sieg District and the City of Bonn. Among others, he previously worked for the Bertelsmann Foundation and the Directorship of Weimar 1999 – European City of Culture.

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Katja Brüderer, born in 1972, took a degree in Sports Marketing after completing an apprenticeship as an advertising executive. Since 1999 she has been working for the German Ice Hockey League (DEL), where she is presently responsible for the areas Marketing, Sponsoring and Events. DEL GmbH & Co. KG is the alliance between the 14 teams that currently form the top German league for men’s ice hockey.

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Fabian Gassner, born in 1983, studied Economics, majoring in Marketing and took up a position in the corporate cooperations department of the World Wildlife Fund / PANDA Fördergesellschaft für Umwelt mbH (Society for Environmental Protection) in 2014.  In 2018, she was appointed Manager Corporate Relations rendering her responsible for corporate partnerships and in this connection as Project Director she manages the cooperation with the DEL.

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Marc Groß, born in 1978, studied Education at the Federal Army University in Hamburg and subsequently completed his MBA at Steinbeis University. He worked for the Federal Army for 14 years, before joining Welthungerhilfe (World Hunger Aid) as Head of Press & Information before moving to the German Red Cross in 2016, where he was responsible for the company’s communication, marketing and fund-raising activities up until the end of 2019, before taking on the position of Regional Manager at the German Red Cross Association in Baden-Württemberg at the beginning of 2020.

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Born in 1983, Sebastian Lenninghausen joined the Marketing Department of the private brewery, Gaffel, after completing his degree in Marketing & General Management at the Cologne University of Applied Sciences. The first career steps of the business management graduate included positions at the insurance company HDI-Gerling and at Hannover Life Re of Australasia in Sydney. In his capacity as Product and Innovation Manager his tasks include the strategic marketing planning, the product range and product development, sponsoring and media planning.

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Born in Turkey in 1960, Nilgun Özel has lived in Germany since 1966. She took a degree in Economic Science in Paderborn and founded her own advertising agency in 1992, which she stills runs today. Since 2007 she has been working for the German Red Cross on a voluntary basis and she was appointed Vice-President of the Westphalia-Lippe District Association of the German Red Cross in 2013. Furthermore, she is also a member of the Supervisory Board of the Blood Donor Service West of the German Red Cross as well as Chairman of the Supervisory Board of the German Red Cross Member Service NRW GmbH and of the German Red Cross Social Services gGmbH.


For your GPS please use „Welckerstrasse 22“ as destination address of the parking lot.

Take the A3 in the direction of Frankfurt to Heumar junction, take the A59 to Bonn-Ost junction, exit at Rheinaue

Take the A3 in the direction of Cologne to Bonn/Siegburg junction, take the A560 to Sankt Augustin-West junction, take the A59 to Bonn-Ost junction, exit at Rheinaue

Take the A4 in the direction of Cologne to Köln-Ost junction, take the A3 towards Frankfurt to Heumar junction,take the A59 to Bonn-Ost junction, exit at Rheinaue

Take the A61 in the direction of Koblenz to Meckenheim junction, take the A565 towards Bonn, exit at Poppelsdorf


Turn right onto Petra-Kelly-Allee, straight on at the traffic lights onto the Franz-Josef- Strauß-Allee. After the bend to the left, turn right and carry on along the street, turn right at the roundabout onto Friedrich-Ebert-Allee (B9). Turn right at the second set of traffic lights into Welckerstraße, turn left into Karl- Carstens-Straße at the T-junction.


Turn onto the B9 towards Reuterstraße, carry straight on across the Reuterbrücke bridge. After the bridge get into the left lane heading for the Willy-Brandt-Allee (follow the signs World Conference Center Bonn/Vereinte Nationen). Keep right and turn left into Welckerstraße at the next set of traffic lights.

Turn left into Karl-Carstens-Straße at the T-junction.

The parking lot is located on the left and has capacity for 960 cars.


From Bonn central train station take tram/underground numbers 63/16 or 66 heading in the direction of Königswinter/Bad Honnef or Bad Godesberg. Get off at Heussallee/Museumsmeile, then follow the signs to the Bundeshaus/World Conference Center Bonn. The main entrance of the World Conference Center Bonn is located on the right 100 metres further down the street.

From Bonn UN-Campus station walk up Genscherallee and Heussallee and follow the signs to the Bundeshaus/World Conference Center Bonn.

// BUS

From Bonn central train station (Bus stop C4) take either bus number 610 or 611 heading in the direction of Pappelweg, get off at Deutsche Welle, then follow the Heussallee to the Square of the United Nations (Platz der Vereinten Nationen) and then turn left.


From Bonn central train station/city centre approx. 10 minutes/approx. EUR 9.50 From ICE train station Bonn/Siegburg approx. 20 minutes/approx. EUR 32 From Cologne/Bonn Airport approx. 25 minutes/approx. EUR 45


World Conference Center Bonn
Platz der Vereinten Nationen 2
53113 Bonn

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Welcome to our Press Centre

Please find the following material for download:

Press photos as Zip Archive : Download
(pictures in high resolution)

Picture credits for publication: ©WA Media GmbH

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Download: Print or Web

For further information feel free to contact us:

WA Media GmbH
Waltherstr. 49-51
Geb. 32
D-51069 Cologne

Brit München
(Project Management)
Tel.: +49/221/689 11-35
Fax: +49/221/689 11-10



WA Media GmbH

Based in Cologne/Germany, WA Media GmbH, which was founded in 1982 as WA Publishing, is a media service provider, information platform and event organiser for haptic advertising themes. The portfolio of the specialist publisher includes diverse magazines for the German and European promotional products and marketing market: the domestic industry publication Werbeartikel Nachrichten and the English-language eppi magazine as well as the two end user magazines Promotion Products and HAPTICA®. Furthermore, WA Media organises the “HAPTICA® live – The Experience of Haptic Advertising” and the international Promotional Gift Award competition on an annual basis. Accompanying newsletters, web portals and Social Media activities as well as the specialist book “Haptic Advertising. The practical handbook for the promotional product” round off the offer.
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For further information feel free to contact us.

WA Media GmbH
Waltherstr. 49-51
Geb. 32
51069 Köln
Brit München (Project Management)
Tel.: +49/221/689 11-35
Fax: +49/221/689 11-10

Ilka Baum
Tel.: +49/221/689 11-16
Fax.: +49/221/689 11-10