How to position oneself in the “War for Talents” as an attractive employer? How to find qualified aspiring young talents on the labour market? And how to bind them to one’s company? This is the task Dr. Nico Rose, Head of Employer Branding & Recruiting Programs, faces daily at the media company, Bertelsmann. In his lecture at the HAPTICA® live ’17 he will explain how campaigns and platforms are developed for this purpose and which role haptic advertising plays.

The HAPTICA® live ’17 is taking place on March 22, 2017 at the World Conference Center Bonn. The fifth edition of the “Experience of Haptic Advertising”, which is organised by the Cologne-based publishing company WA Media, addresses trade visitors from the marketing, communication and procurements departments, advertising agencies and the promotional products trade and comprises of the product presentations of over 140 exhibitors, a Best Practice special exhibition, a lecture programme as well as the exhibition and award ceremony of the Promotional Gift Award 2017. Admission to the event is free of charge. It is however necessary to register in advance via the website.