Colourful, future-oriented and economically powerful: This is the impression the former capital city conveyed at the 19th Economic Conference in Bonn, which was held at the Opera in Bonn on June 28, 2016. With the two major listed companies, Deutsche Telekom and Deutsche Post DHL, but also with around 16,000 further local small and medium-sized companies, Bonn has long since positioned itself at the top of the field in terms of German business metropolises. A further reason why the location offers the ideal prerequisites to organise the HAPTICA® live there again at the WCCB on March 22, 2017.

A team from the Cologne-based publishing company, WA Media, which organises the “Experience of Haptic Advertising”, took advantage of the opportunity to network in Bonn and talked to the visitors – around 1,200 guests from the fields of business, science and politics – about the advantages of haptic advertising. What distinguishes a good promotional product and how it can be intelligently implemented to enhance the image of one’s own company? The Project Manager, Brit München, invited marketing decision-makers to look into these questions at the next HAPTICA® live and come into close contact with the efficient marketing tool. After staging three editions in Cologne, the HAPTICA® live ’16, was held in Bonn for the first time in 2016, where 1,494 visitors took advantage of the opportunity to inform themselves.