The HAPTICA® live is being supported by a further professional network from the marketing and media sector: The Media Producers Trade Association (f:mp) is the new partner of the “Experience of Haptic Advertising”. As an independent trade association, the f:mp asserts itself for the interests of media producers in the branded goods industry, advertising and production agencies as well as within service and industry companies. It networks more than 600 members across Germany. Further cooperation partners of the HAPTICA® live include platforms such as the Marketing Club Cologne/Bonn, the Markencamp (Brand Camp), the Print and Media Northwest Association, the Executives of the Printing Industry and Information Processing Trade Association or XING Cologne.