The HAPTICA® live is a specialised marketing event: It aims to arouse the interest of marketeers, buyers, creative managers from advertising agencies and promotional products distributors for the marketing discipline haptic advertising, inform them about new products and provide them with ideas for implementing the discipline in everyday marketing life.

The HAPTICA® live ’20 is scheduled to take place on September 8, 2020 at the World Conference Center Bonn and is open from 9 a.m. to 5.30 p.m.

Admission is free of charge. You merely have to register in advance.

You are welcome to visit the HAPTICA® live with several people. However, you have to fill out the registration form for each guest individually, since all of the visitors receive a visitor pass bearing their name, which they have to wear during the event.

The visitor passes are sent out approx. one week before the event as a PDF to the e-mail address stated on the application form. Please print it out and bring it with you to the event.

Simply proceed to the reception area and we will print you out a new ticket.

Yes, you can also attend the HAPTICA® live without pre-registering. Simply proceed to the reception desk and our team will carry out your registration. This may however involve a little waiting time for you.

No, a separate registration is not necessary. Simply come to the stage area to attend the lectures that you are interested in.

After the HAPTICA® live, we ask the speakers for their script. Some of the speakers make these available to us, in which case you will find a link to the script on this website under the title of the lecture in the programme.

No, simply come to the stage at 4 p.m. and celebrate with the award winners – there will also be a champagne reception after the award ceremony at the stage, which you are heartily invited to attend.

The HAPTICA® live event guide will be on display all over the event and a copy is also found in the event bag, which you receive at the entrance. If you require a copy of the event guide in advance in preparation for the event, simply send us an email to baum@waorg.com. We will be glad to send you a free copy at the end of February. Furthermore, from the beginning of March onwards, the event guide will be available online on our website.

Yes, you can download the app here:

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Around 160 exhibitors await you at the HAPTICA live. A list of the exhibitors will be posted on this website from November onwards. To obtain a basic impression of the type of companies that showcase their products at the HAPTICA® live, you can also take a look at last year’s exhibitors here.

You will find a large variety of haptic promotional products, from give-aways to branded items and premiums, through to merchandising products and custom-made designs: Writing instruments, paper items, electronic gadgets, sustainable products, confectionery, cups, bags, cuddly toys, promotional textiles, wellness products, cigarette lighters, playing cards, bubbles and lots of further classics and trendy items from the haptic marketing sector.

The HAPTICA live has been organised by the Cologne-based publishing company, WA Media, since 2013. Parallel to this, WA Media publishes magazines, which inform the readers about the theme of haptic advertising the whole year round.

If you are interested in booking a stand, please contact the Project Manager of the HAPTICA live; Brit München, muenchen@waorg.com, +49 (0)221 689 1135.

Here you can find all information on how to get to the WCCB by car or via public transport.

There is a car park directly next to the WCCB (subject to a parking fee). Please enter Welckerstraße in your car navigation system as the address, at the end of this street turn left and you will see the car park to your left from the Welckerstraße.

Hall plans and service info desks are found all over the event, where you can obtain information. These overviews are also printed in the HAPTICA® live event guide.

The trade publications of WA Media inform you regularly about product novelties and trends, as well as about examples of application and many other themes to do with haptic advertising.

You are a promotional products distributor or suppliers, then you can find the most important industry news as well as product presentations in the monthly publication, Werbeartikel Nachtrichten. The European promotional products industry can find this information in eppi magazine, which appears in English every two months.

If you work for an advertising agency or as a buyer or in the marketing department of your company, you can look up the product trends and themes revolving around haptic marketing in Promotion Products that is published every two months. Furthermore, you can read case studies and background reports on the role of haptic advertising in corporate communications and its lucrative implementation in the marketing mix twice a year in HAPTICA®.

An overview of the specialist media of WA Media can also be found here: www.werbeartikel-verlag.de

WA Media GmbH

Based in Cologne/Germany, WA Media GmbH, which was founded in 1982 as WA Publishing, is a media service provider, information platform and event organiser for haptic advertising themes. The portfolio of the specialist publisher includes diverse magazines for the German and European promotional products and marketing market: the domestic industry publication Werbeartikel Nachrichten and the English-language eppi magazine as well as the two end user magazines Promotion Products and HAPTICA®. Furthermore, WA Media organises the “HAPTICA® live – The Experience of Haptic Advertising” and the international Promotional Gift Award competition on an annual basis. Accompanying newsletters, web portals and Social Media activities as well as the specialist book “Haptic Advertising. The practical handbook for the promotional product” round off the offer.
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For further information feel free to contact us.

WA Media GmbH
Waltherstr. 49-51
Geb. 32
51069 Köln
Brit München (Project Management)
Tel.: +49/221/689 11-35
Fax: +49/221/689 11-10

Ilka Baum
Tel.: +49/221/689 11-16
Fax.: +49/221/689 11-10