MainPage 2017-07-11T11:10:30+00:00

What it was like in 2017



HAPTICA® live ’17: Advertising that impresses

Inspiring, informative and inventive, lively and likeable, effective and efficient – the fifth edition of the HAPTICA® live on March 22, 2017 at the World […]

Programme 2017


9.30 a.m. till 6.00 p.m.


// Approx. 170 exhibitors will present the entire spectrum of haptic advertising.


// Haptic advertising will become tangible in case studies by Amnesty International, Heineken, Hornbach, Mercedes Benz, Reporters without Limits, etc.


// The award-winning products from give-aways to brand articles, through to packaging provide inspiration

LECTURE PROGRAMME (in German Language)

// Marketing specialists report about their everyday practice

.4.30 p.m.


// The award winners collect their awards, followed by a champagne reception.


The Speakers at HAPTICA® live ’17

Christian Kallenberg
Christian KallenbergEditor in Chief Yps magazine
Christian Kallenberg, born in 1977, after completing apprenticeships at the Bauer Media Group and G+J in Hamburg, moved to Munich to work for a men’s lifestyle magazine, where he occupied the position of Chief Editor up until 2010. Two years later he relaunched the cult magazine, Yps, for Egmont Ehapa Media, which has since been addressing “Children aged over 30”, as he calls it. He is Chief Editor of the magazine and also co-decides which gimmick is implemented as an onpack for the respective cover every month.
Katrin Schütterle
Katrin SchütterleDirector Marketing & Communications, goDentis – Gesellschaft for Innovation in der Zahnheilkunde mbH
Katrin Schütterle, born in 1974, a cultural studies graduate, began her professional career in the automobile industry, she subsequently joined the ranks of the health industry when she moved to DKV Deutsche Krankenversicherung AG (health insurance company). In 2008, she joined the Marketing & Communications Department of goDentis – Gesellschaft für Innovation in der Zahnheilkunde mbH, which she has been managing since 2010. In 2016, her work was distinguished with the Health:Angel, the healthcare communication Oscar.
Andrea Pflanz
Andrea PflanzCorporate Communications Consultant, Ostsächsische Sparkasse Dresden
Andrea Pflanz, Born in 1971, after completing her degree in Economics majoring in marketing, Andrea Pflanz joined the Stadtsparkasse Dresden in 1999, which after a merger became the Ostsächsische Sparkasse Dresden in 2005, the largest savings bank in Eastern Germany. She holds the position of Corporate Communications Consultant and is among other things responsible for the planning, conception and realisation of print, outdoor advertising, radio and TV advertising measures as well as for event management.
Ronny Ullrich
Ronny UllrichManaging Partner, Cromatics GmbH
Ronny Ullrich, Born in 1980, Ronny Ullrich, a media designer, already founded his own company Cromatics in Dresden with friends in 2000 while he was still doing his apprenticeship. At the time, it was a platform for art projects, publications and events. After five years as Art Director at Ketchum Pleon, Ullrich turned Cromatics into an agency in 2008, his area of responsible within the company is brand strategy and the conception of projects. Cromatics specialises in brand transformation and relationship marketing.
Peter Schönberger
Peter SchönbergerManaging Director of the Kölner Haie
Peter Schönberger, born in 1964, is a fully-qualified lawyer, who spent many years working as a tutor for students and trainee lawyers and as a lawyer. He was subsequently employed as the Director of the Corporate Legal Department and later as Head of Group Human Resources at the CompuGroup Medical SE. Furthermore, he is on the supervisory board of XLHealth AG, a company that actively accompanies start-ups in the health sector. Peter Schönberger has been Managing Director of the ice hockey club, the Kölner Haie (Cologne Sharks), as well as being a member of the Legal & Economic Commission of the German Ice Hockey League since 2014.
 Dr. Nico Rose
Dr. Nico RoseHead of Employer Branding & Recruiting Programs, Bertelsmann
Nico Rose, born in 1978, is a psychologist and a Doctor of Business Management. After spending several years as a consultant, he has been working for the media company, Bertelsmann, based in Gutersloh, as Head of Corporate Employer Branding since 2010. In this function he is, among others, responsible for the recruitment programme “Bertelsmann meets Talent” as part of the umbrella campaign “Create your own Career” and dedicates his time striving to find and bind young talents to the company. Furthermore, Rose regularly writes guest articles for Internet portals such as Zeit Online and

Exhibitors 2017

Exhibitor Booth



Please click directly on the pictures to get an enlarged view. Download Floor plan

Location & How to get there



How to get there?

For your GPS please use „Welckerstrasse 22“ as destination address of the parking lot.

Take the A3 in the direction of Frankfurt to Heumar junction, take the A59 to Bonn-Ost junction, exit at Rheinaue

Take the A3 in the direction of Cologne to Bonn/Siegburg junction, take the A560 to Sankt Augustin-West junction, take the A59 to Bonn-Ost junction, exit at Rheinaue

Take the A4 in the direction of Cologne to Köln-Ost junction, take the A3 towards Frankfurt to Heumar junction,take the A59 to Bonn-Ost junction, exit at Rheinaue

Take the A61 in the direction of Koblenz to Meckenheim junction, take the A565 towards Bonn, exit at Poppelsdorf


Turn right onto Petra-Kelly-Allee, straight on at the traffic lights onto the Franz-Josef- Strauß-Allee. After the bend to the left, turn right and carry on along the street, turn right at the roundabout onto Friedrich-Ebert-Allee (B9). Turn right at the second set of traffic lights into Welckerstraße, turn left into Karl- Carstens-Straße at the T-junction.


Turn onto the B9 towards Reuterstraße, carry straight on across the Reuterbrücke bridge. After the bridge get into the left lane heading for the Willy-Brandt-Allee (follow the signs World Conference Center Bonn/Vereinte Nationen). Keep right and turn left into Welckerstraße at the next set of traffic lights.

Turn left into Karl-Carstens-Straße at the T-junction.

The parking lot is located on the left and has capacity for 960 cars.


From Bonn central train station take tram/underground numbers 63/16 or 66 heading in the direction of Königswinter/Bad Honnef or Bad Godesberg. Get off at Heussallee/Museumsmeile, then follow the signs to the Bundeshaus/World Conference Center Bonn. The main entrance of the World Conference Center Bonn is located on the right 100 metres further down the street.

// BUS

From Bonn central train station (Bus stop C4) take either bus number 610 or 611 heading in the direction of Pappelweg, get off at Deutsche Welle, then follow the Heussallee to the Square of the United Nations (Platz der Vereinten Nationen) and then turn left.


From Bonn central train station/city centre approx. 10 minutes/approx. EUR 9.50 From ICE train station Bonn/Siegburg approx. 20 minutes/approx. EUR 32 From Cologne/Bonn Airport approx. 25 minutes/approx. EUR 45


World Conference Center Bonn
Platz der Vereinten Nationen 2
53113 Bonn

Visitor Statements on HAPTICA® live 2016


„I found the lecture programme really good, it comprises of concise sessions with great speakers, who come straight to the point. Above all, the HAPTICA® live offers the added value of an individual experience. Each visitor can put together his own trade fair programme from the different components of the event.“

Tim Schiller, German Telekom

„We attend the show to gain inspiration and find out which promotional products can be implemented. My expectations have been exceeded: Lots of promotional material in a condensed form with high quality exhibitors. Although we would welcome a few more from the middle price segment. As organisers we are predominantly interested in give-aways, which we can distribute to our participants. We discovered an umbrella today that we want to implement for our seminars in future.“

Timo Taubitz, VDI Wissensforum

„I am an editor and am here with my media designers practically as a further educational event. We work for the Federal Army in the Operative Communications Department and are interested in products that we can among others use for application abroad, i.e. fountain pens as a gift for guests, when one meets the village eldest in Afghanistan. We have found many interesting items here which we can also use internally in order to position ourselves as a “media battalion“ within the armed forces. The trade show is small, but fine and at the same time offers a very wide-ranging offer. I found the lectures super too.“

Vincent Gall, Bundeswehr ZOpkomBW

„I am very impressed by the location – particularly by the light-flooded foyer, which creates an airy atmosphere. It is great fun spending the day here. The selection of exhibitors that present at the HAPTICA® live is ideal for my needs – here all of the products are presented that I need to plan all campaigns for the current year so I am well-armed for the coming months. I am looking for both high-quality give-aways for the end consumer and for premium gifts that our Key Account Managers implement to please their customers for special occasions.“

Elke Hugot, Zeitungsverlag Aachen

„For me the Best Practice Special Show is particularly interesting because it shows application examples of how promotional products can be creatively implemented. As a technology company with customers from the machine construction, automobile technology sectors, etc., promotional products with a technical association are, of course, ideal for us, i.e. custom-designed USB sticks, which I have discovered here.“

Andreas Hunger, BorTec

„The relocation to Bonn did the event good – the foyer offers plenty of room and light, the exhibition stands are distributed nicely and the stage in the hall is centrally located. The combination between a product show that makes the spectrum of haptic advertising experienceable and the short, concise lectures with speakers from totally different industries, including also well-known brands proved particularly successful. With its wide variety of product and best practice examples, the HAPTICA® live demonstrates that companies put a lot of thought into how they can literally make their brand tangible through haptic advertising – this provides inspiration for one’s own implementation of haptic advertising.“

Stephan Johland, Heads by Johland

„The HAPTICA® live is an experience every year, which certainly makes travelling 90 km worthwhile. I can haptically experience the promotional products here that I would like to implement for my company, which has an impact on my buying decisions. I am looking for creative give-aways in the electronics and sweets segments as well as items for the European Football Championships for different events for our kick-off meetings. Furthermore, we would like to provide our sales representatives with gifts for our customers. In some cases we have concrete ideas, but would like to use the event as a source of new inspiration as well.“

Michael Kirschner, Barmenia Versicherungen

„I really like the new location, everything is great, a little more clearly arranged, more space – a lovely, big show. I didn’t bring any of my customers with me – I still have a bit of a problem with that. Namely, I had the feeling two or three times today that I was quoted end user prices – and of course that shouldn’t be the case. However, in general, I could imagine bringing customers along to demonstrate the entire diversity of promotional products to them. That will probably be quite normal in a few years.“

Björn Ruloff, Werbemittel Siebenschuh

„We are from the software industry and have our own in-house show, which we are looking for promotional products for. And a colleague of ours recommended the HAPTICA® live. We have gathered ideas for smart products here that we can pack inside the exhibition bag for our customers. We have also been able to gather some inspiration for our own event here. Our summary: great location, well organised, super design..“

Armin Joisten und Kai Brückers, JTL-Software

„This is the third time I have visited the HAPTICA® live and I find the relocation to Bonn great because of the increased number of exhibitors. Everything is somewhat bigger and more open. The light-flooded foyer is also very impressive. I come here to discover novelties, but also to see the suppliers. I could imagine bringing customers with me next year.“

Florian Brünicke, Provend

„We are a Bonn-based printing shop and this is the first time we have visited a promotional products show. There is everything the heart desires at the HAPTICA® live – from high-quality products through to classic give-aways. The product ranges of the branded companies that everyone knows are particularly interesting for us, i.e. Faber-Castell, Pustefix, reisenthel, Samsonite and Steiff, whom we visited in a targeted manner, because we want to advertise using high-quality items.“

Mark Düren, Köllen Druck & Verlag

„I have been familiar with the HAPTICA® live from the very beginning and I really like the concept of the event. We didn’t have to invite or bring our customers with us, they were already informed and in fact they asked us if we wanted to meet up here. They have free access to information here, can examine a manageable number of novelties and talk to the suppliers. I find the framework and the way that it is used very good. The HAPTICA® live is informative and thanks to the inspiring atmosphere, it does the promotional product good as a medium.“

Carsten Lenz, S&P Werbeartikel

„I had expected there to be a few more exhibitors, but for the themes for which I specifically came – among others, small give-aways of a playful nature – I also find the appropriate suppliers. I took a look at the special zones and I found the exhibits very inspiring. Whereby one could point out more explicitly exactly what these exhibitions are about. I will definitely attend again next year.“

Annett Reimers, Freundeskreis Einsatzgruppenversorger Bonn e.V.

„We are tea specialists and our portfolio also includes accessories such as cups. Hence, porcelain suppliers are especially interesting for us, but also sweets that we can implement as onpacks. I have found both here today, one can let oneself be nicely inspired here. I really like the concept of the event with the lectures, but also the size, appearance and atmosphere.“

Moritz Weeger, 5 Cups and some sugar

„This is my fourth visit to the HAPTICA® live and I can only convey my compliments. The growth in the number of exhibitors particularly impressed me this year as well as the quality of the suppliers – everything one could dream of is gathered together here. Some of the product areas such as porcelain or writing instruments were covered several times so that one had the opportunity to make comparisons and gather detailed information in individual discussions. I took the day off today so that I could take my time to examine everything. As Director of Corporate Communications, I am always on the look-out for creative ideas for promotional gifts and at the HAPTICA® live I gain an overview that I would never find in catalogues. The event simply offers an all-round care-free package – from the pleasant reception at the entrance, to the great organisation, through to details like branded hand cream in the toilets.“

Andrea Hürfeld, Kanzan Spezialpapiere

„We are here for three reasons: because of the suppliers, the lectures and the distinguished products exhibited from the Promotional Gift Award, because they always include great ideas. We have actually taken part ourselves in the past, which is why we know how much work is involved behind the distinguished products and campaigns. The start-up company Einhorn particularly impressed us in the lecture programme. It is exciting to find out how other companies advertise their products. One of the product highlights of this year’s HAPTICA® live was the coffee-to-go porcelain mug by Mahlwerck.“

Mikel Graf und Malin Pieper, graf. Kommunikation

„The HAPTICA® live is an incredibly exciting trade show. I find it interesting to see what new, creative ideas there are in the area of haptic advertising and like letting myself be inspired, i.e. by the Best Practice Special Show. The lectures with speaker from renowned companies like Pernod Ricard give a good insight into how marketing themes can be implemented in practice. Because I am always interested in addressing the customer in a very individual way I am also especially interested in the different customising options that I was able to experience here, in some cases live.“

Markus W. Göschl , zeit.agenten



I hereby register as a visitor to HAPTICA® live ’18 (03-21-2018, WCCB, Bonn):

Please note that your name and company will be written on your visitors badge precisely the way you spell it in your registration.


Anrede/Title: *
Vorname/Forename: *
Nachname/Surname: *
Unternehmen/Company: *
Unternehmen, Teil 2/Company, Part 2
Unternehmen, Teil 3/Company, Part 3
Wir sind/We are: *
Funktion/Position: *
Straße/Street: *
PLZ/Postcode: *
Ort/City: *
Land/Country: *
Email: *
Email wiederholen/repeat: *

Ich nehme am Vortragsprogramm teil.
        I will attend the seminar program.
Ich nehme an der Verleihung des Promotional Gift Award teil.
        I will attend the Promotional Gift Award ceremony.

Wie sind Sie auf die HAPTICA live'18
aufmerksam geworden?
How did you find us?


* Erforderlich/Required
Bitte lasse dieses Feld leer.

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Welcome to our Press Centre

Please find the following material for download:

Press photos as Zip Archive : Download
(pictures in high resolution)

Picture credits for publication: ©WA Media GmbH 2017


For further information feel free to contact us:

WA Media GmbH
Waltherstr. 49-51
Geb. 32
D-51069 Cologne


Brit München
(Project Management)
Tel.: +49/221/689 11-35
Fax: +49/221/689 11-10


Press releases regarding the Promotional Gift Award: click here


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WA Media GmbH

Based in Cologne/Germany, WA Media GmbH, which was founded in 1982 as WA Publishing, is a media service provider, information platform and event organiser for haptic advertising themes. The portfolio of the specialist publisher includes diverse magazines for the German and European promotional products and marketing market: the domestic industry publication Werbeartikel Nachrichten and the English-language eppi magazine as well as the two end user magazines Promotion Products and HAPTICA®. Furthermore, WA Media organises the “HAPTICA® live – The Experience of Haptic Advertising” and the international Promotional Gift Award competition on an annual basis. Accompanying newsletters, web portals and Social Media activities as well as the specialist book “Haptic Advertising. The practical handbook for the promotional product” round off the offer.


For further information feel free to contact us.

WA Media GmbH
Waltherstr. 49-51
Geb. 32
D-51069 Cologne
Brit München (Project Management)
Tel.: +49/221/689 11-35
Fax: +49/221/689 11-10
Ilka Baum
Tel.: +49/221/689 11-16
Fax.: +49/221/689 11-10