Intangibly tangible. Movingly gripping. Simply touching. That is haptic advertising. No other form of advertising enables one to get this close to the target group: Promotional messengers are touched, tested and integrated into everyday life. Surveys prove the huge popularity and recall value, the exceptional contact rates, selective reach and long-lasting impact of haptic advertising.
The participants of HAPTICA® live get really close to this successful marketing discipline: On March 22, 2017 the “Experience of Haptic Advertising” will for the fifth time convey ideas for the intelligent implementation of give-aways, premiums, on-packs, merchandising items, customer gifts & co. to trade visitors from marketing, communication and procurement departments, from advertising agencies and the promotional products trade. Product presentations, a best practice special exhibition, the award ceremony of the Promotional Gift Award, a lecture programme (in German language) and networking event – this all makes up part of the “Experience of Haptic Advertising”, at the World Conference Center Bonn. The HAPTICA® live unites various different aspects together under one roof, on one day. This saves time and conveys a feeling of the power and potential of haptic advertising to the visitors in one go.
9.30 a.m. till 6.00 p.m.
// Approx. 140 exhibitors will present the entire spectrum of haptic advertising.
// Among others, marketing specialists from Bertelsmann, Deutsche Bahn and Yps magazine will report about their everyday practice.
BEST PRACTICE SPECIAL EXHIBITION
// Haptic advertising will become tangible in case studies by Amnesty International, Heineken, Hornbach, Mercedes Benz, Reporters without Limits, etc.
PROMOTIONAL GIFT AWARD 2017 EXHIBITION
// The award-winning products from give-aways to brand articles, through to packaging provide inspiration.
THE AWARD CEREMONY OF THE PROMOTIONAL GIFT AWARD 2017
// The award winners collect their awards, followed by a champagne reception.
The Speakers at HAPTICA® live ’17
How to get there?
For your GPS please use „Welckerstrasse 22“ as destination address of the parking lot.
FROM THE NORTH //
Take the A3 in the direction of Frankfurt to Heumar junction, take the A59 to Bonn-Ost junction, exit at Rheinaue
FROM THE SOUTH //
Take the A3 in the direction of Cologne to Bonn/Siegburg junction, take the A560 to Sankt Augustin-West junction, take the A59 to Bonn-Ost junction, exit at Rheinaue
FROM THE EAST //
Take the A4 in the direction of Cologne to Köln-Ost junction, take the A3 towards Frankfurt to Heumar junction,take the A59 to Bonn-Ost junction, exit at Rheinaue
FROM THE WEST //
Take the A61 in the direction of Koblenz to Meckenheim junction, take the A565 towards Bonn, exit at Poppelsdorf
FROM THE RHEINAUE EXIT:
Turn right onto Petra-Kelly-Allee, straight on at the traffic lights onto the Franz-Josef- Strauß-Allee. After the bend to the left, turn right and carry on along the street, turn right at the roundabout onto Friedrich-Ebert-Allee (B9). Turn right at the second set of traffic lights into Welckerstraße, turn left into Karl- Carstens-Straße at the T-junction.
FROM THE POPPELSDORF EXIT:
Turn onto the B9 towards Reuterstraße, carry straight on across the Reuterbrücke bridge. After the bridge get into the left lane heading for the Willy-Brandt-Allee (follow the signs World Conference Center Bonn/Vereinte Nationen). Keep right and turn left into Welckerstraße at the next set of traffic lights.
Turn left into Karl-Carstens-Straße at the T-junction.
The parking lot is located on the left and has capacity for 960 cars.
// TRAM / UNDERGROUND
From Bonn central train station take tram/underground numbers 63/16 or 66 heading in the direction of Königswinter/Bad Honnef or Bad Godesberg. Get off at Heussallee/Museumsmeile, then follow the signs to the Bundeshaus/World Conference Center Bonn. The main entrance of the World Conference Center Bonn is located on the right 100 metres further down the street.
From Bonn central train station (Bus stop C4) take either bus number 610 or 611 heading in the direction of Pappelweg, get off at Deutsche Welle, then follow the Heussallee to the Square of the United Nations (Platz der Vereinten Nationen) and then turn left.
From Bonn central train station/city centre approx. 10 minutes/approx. EUR 9.50 From ICE train station Bonn/Siegburg approx. 20 minutes/approx. EUR 32 From Cologne/Bonn Airport approx. 25 minutes/approx. EUR 45
World Conference Center Bonn
Platz der Vereinten Nationen 2
Welcome to our Press Centre
Please find the following material for download:
Press photos as Zip Archive : Download
(pictures in high resolution)
Picture credits for publication: ©WA Media GmbH 2016
Press releases regarding the Promotional Gift Award: click here