For two whole days the jury scrutinised the 248 submitted entries and put them to the test – now the winners have been announced: 49 products and campaigns have been distinguished with the Promotional Gift Award 2017, all of the award winners can be found here. “We are impressed by the quality and creativity of [...]

The triops are coming to the HAPTICA® live ‘17: Crabs one could breed oneself and similar gimmicks brought the children’s and youths magazine, Yps, cult status back in the 1970s. Yps has been back on the market since 2012 - relaunched as a men’s magazine – and the onpack is still its trademark. In the [...]

The HAPTICA® live, which is organised by the Cologne-based publishing company WA Media is being supported by a further cooperation partner: With immediate effect, the Chamber of Industry and Commerce (IHK) Bonn/Rhein-Sieg and its approx. 53,000 affiliated companies from the industry, trade and service sector are making up part of the event’s network. The IHK [...]

How to position oneself in the “War for Talents” as an attractive employer? How to find qualified aspiring young talents on the labour market? And how to bind them to one’s company? This is the task Dr. Nico Rose, Head of Employer Branding & Recruiting Programs, faces daily at the media company, Bertelsmann. In his [...]

Colourful, future-oriented and economically powerful: This is the impression the former capital city conveyed at the 19th Economic Conference in Bonn, which was held at the Opera in Bonn on June 28, 2016. With the two major listed companies, Deutsche Telekom and Deutsche Post DHL, but also with around 16,000 further local small and medium-sized [...]

We like: The HAPTICA® live now has its own Facebook page. With immediate effect not only current information on the event can be found at www.facebook.com/hapticalive/, but also posts on the theme of haptic advertising. Examples of best practice, new discoveries, anything unusual, important facts and trivialities – everything that lends this marketing tool its [...]

The HAPTICA® live is being supported by a further professional network from the marketing and media sector: The Media Producers Trade Association (f:mp) is the new partner of the “Experience of Haptic Advertising”. As an independent trade association, the f:mp asserts itself for the interests of media producers in the branded goods industry, advertising and [...]

The brochure 10 Facts on haptic advertising by WA Media, which was published for the HAPTICA® live ‘16 in March 2016 and presented to the visitors at the event in WA Media’s own lounge, is almost out of stock. However, promotional products suppliers, distributors and agencies, who would like to provide their employees and customers [...]