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So far guidogeuenich has created 18 blog entries.

HAPTICA® live ’17: Advertising that impresses

Inspiring, informative and inventive, lively and likeable, effective and efficient – the fifth edition of the HAPTICA® live on March 22, 2017 at the World Conference Center Bonn once again proved to be a gain for all friends of haptic advertising. The concept of presenting as many of the facets of the marketing discipline haptic [...]

2017-03-29T15:37:09+00:00 März 29th, 2017|Abschlussbericht_eng|

HAPTICA® live ’17: Werbung, die begeistert

Inspirierend, informativ und ideenreich, lebendig und liebenswert, effektiv und effizient – auch die fünfte Ausgabe der HAPTICA® live am 22. März d.J. im World Conference Center Bonn erwies sich als Gewinn für alle Freunde der haptischen Werbung. Das Konzept, Anwendern und Händlern möglichst viele Facetten der Marketingdisziplin gegenständliche Werbung gebündelt an einem Tag zu präsentieren, [...]

2017-03-27T13:19:37+00:00 März 23rd, 2017|Abschlussbericht|

Promotional Gift Award 2017: And the winners are…

For two whole days the jury scrutinised the 248 submitted entries and put them to the test – now the winners have been announced: 49 products and campaigns have been distinguished with the Promotional Gift Award 2017, all of the award winners can be found here. “We are impressed by the quality and creativity of [...]

2017-02-23T10:03:05+00:00 Februar 23rd, 2017|HL2017_eng|

Kölner Haie kommen zur HAPTICA® live ‘17

Eishockey-Stimmung im World Conference Center Bonn am 22. März: Die Kölner Haie kommen auf die HAPTICA® live '17. Peter Schönberger, Geschäftsführer des traditionsreichen Proficlubs, spricht am 22. März im Rahmen des Vortragsprogramms zum Thema „Wir verkaufen Emotionen: Merchandising auf Basis einer starken Marke bei den Kölner Haien“. Anstoß ist um 13.30 Uhr im WCCB in [...]

2017-02-22T11:14:51+00:00 Februar 22nd, 2017|HL2017|

Promotional Gift Award 2017: And the winners are …

Zwei Tage lang haben die Juroren die 248 Einreichungen auf Herz und Niere getestet – jetzt stehen die Gewinner fest: 49 Produkte und Kampagnen sind mit dem Promotional Gift Award 2017 ausgezeichnet worden, alle Preisträger finden Sie hier. „Wir sind beeindruckt von der Qualität und Kreativität der diesjährigen Einsendungen. Bei vielen Produkten war die Entscheidung [...]

2016-12-15T16:11:15+00:00 Dezember 15th, 2016|HL2017|

Lecture by the Chief Editor of Yps

The triops are coming to the HAPTICA® live ‘17: Crabs one could breed oneself and similar gimmicks brought the children’s and youths magazine, Yps, cult status back in the 1970s. Yps has been back on the market since 2012 - relaunched as a men’s magazine – and the onpack is still its trademark. In the [...]

2016-12-01T17:05:44+00:00 Dezember 1st, 2016|HL2017_eng|

Cooperation between HAPTICA® live and IHK Bonn/Rhein-Sieg

The HAPTICA® live, which is organised by the Cologne-based publishing company WA Media is being supported by a further cooperation partner: With immediate effect, the Chamber of Industry and Commerce (IHK) Bonn/Rhein-Sieg and its approx. 53,000 affiliated companies from the industry, trade and service sector are making up part of the event’s network. The IHK [...]

2016-12-01T17:04:12+00:00 Dezember 1st, 2016|HL2017_eng|

Lecture by Bertelsmann at the HAPTICA® live ’17

How to position oneself in the “War for Talents” as an attractive employer? How to find qualified aspiring young talents on the labour market? And how to bind them to one’s company? This is the task Dr. Nico Rose, Head of Employer Branding & Recruiting Programs, faces daily at the media company, Bertelsmann. In his [...]

2016-12-01T17:02:15+00:00 Dezember 1st, 2016|HL2017_eng|

HAPTICA® live at the 19th Economic Conference in Bonn

Colourful, future-oriented and economically powerful: This is the impression the former capital city conveyed at the 19th Economic Conference in Bonn, which was held at the Opera in Bonn on June 28, 2016. With the two major listed companies, Deutsche Telekom and Deutsche Post DHL, but also with around 16,000 further local small and medium-sized [...]

2016-12-01T17:01:24+00:00 Dezember 1st, 2016|HL2017_eng|

HAPTICA® live now with its own Facebook page

We like: The HAPTICA® live now has its own Facebook page. With immediate effect not only current information on the event can be found at www.facebook.com/hapticalive/, but also posts on the theme of haptic advertising. Examples of best practice, new discoveries, anything unusual, important facts and trivialities – everything that lends this marketing tool its [...]

2016-12-01T17:00:27+00:00 Dezember 1st, 2016|HL2017_eng|